Free: Selling Without Sleaze: A Business Owner’s Guide to Sales (For Those Who Would Rather Not…)

Most of us have a sales horror story or two… Like buying a ‘mint’ used car that later turns out to be a write-off. Or being upsold on an ‘extended warranty’ that’s as useful as the paper it’s printed on. As a sales trainer who loves my job, it saddens me to admit there are a lot of cheeky gits (and git-esses!) in sales… BUT… If you have a great product or service that gives people practical help, or brings them joy – there’s nothing sleazy about wanting to be p... [Read More...]

Authentic Selling: How to Use the Principles of Sales in Everyday Life

Whether you realize it or not, every day you are selling something. You might not consider yourself a salesperson and you might slam the door shut on the guy who comes to your house offering a widget. But from interpersonal relationships to job interviews to riffing about politics with your friends, life is a series of interactions involving the timeless skills of salesmanship. We often associate salesmanship with phoniness — used car dealers, telemarketers, snake oil salesmen — but in this... [Read More...]